- I will help you jumpstart momentum.
- I don't care who gets credit, I just want to win.
- I catalyze businesses poised for growth.
- I run toward the fire.
When it comes to personal branding, you can't afford to be timid.
Figure out what's special or extraordinary about you and tell the world with every tool available-just be authentic! Choose your words carefully and avoid those overused buzzwords that seem to appear on almost every resume.
Words like those that were identified as the Top 10 most overused buzzwords on LinkedIn in 2012: Creative, Organizational, Effective, Motivated, Extensive Experience, Track Record, Innovative, Responsible, Analytical and Problem Solver.
How do you describe you? What's remarkable about you? Are you famous for something? What makes you interesting? What do you do well? If you were a company, how would you advertise your product (you)? Would you have a social media strategy and what would it be? Would you be on Facebook and LinkedIn? Twitter? Yes, yes and yes-of course you would.
And, you would carefully construct your ad and promotional package to reflect the characteristics, attributes and benefits of your product.
You would clearly communicate what's unique about it and why people should buy it, right? Just remember this: Whatever you do, avoid the sea of sameness...
you want to stand out, not blend in.
You want to stand out not only for who you are but what you do.
It's one thing for your name to appear at the top of a Google query or at least on the first page of results when someone types in your name, but its something all together different (and quite impressive) for your name to appear on the first page of results based on a Google inquiry of a particular profession or position.
Imagine if someone googled "CEO", "attorney", "administrative assistant" or "screenwriter" and your name appeared at the top! That would be the pinnacle of personal branding! We wouldn't want to set out sights any lower than that, right? A technical point...
As you think about and develop a list of words and phrases that best describe you, it's important to contemplate certain keywords that will likely match the search criteria that others may be entering into a search engine to find you.
It's important that these keywords are woven into the fabric of your profile-headline, body and summary.
There was a time when those more sophisticated than others related to enhancing search results would use all of the obvious keywords in the associated meta-tags but meta-tags have become so polluted that the major search engines now virtually ignore them and look for keyword matches throughout the actual document.
OK, enough of that.
You don't need a crystal ball but you should give serious thought to your words and phrases-they make a significant difference.
Remember, editing is work-in-progress and never ending.
The good news is the fact that YOU are your only product and likely a priority and working on something important is always easier to get into.
So, give serious thought to the words and phrases used to describe you.
Don't be humble or timid when developing your brand but do avoid being arrogant, so choose your words carefully.
Your brand is your value promise and you have to market the you-know-what out of it to everyone.
That includes the people you work with, customers and your entire virtual network.
If you take advantage of all the tools available to you, they can work on your behalf around the clock-your full-time agents in other words and who couldn't use that? Don't be bashful.
Personal branding is not an exercise in humility.
Don't aim to be average, you might just hit your target.